The campaign trail is a little slower around the holiday season—but that doesn't mean gubernatorial candidates Wendy Davis and Greg Abbott are taking a break from making their cases to Texas voters.
For Republican frontrunner Abbott, he has wasted no time touring the state to tout his new plans for education reform.
Davis has been putting in work on a little less public scale.
"This is going to be a campaign that costs tens of millions of dollars,” progressive political consultant Matt Glazer said. “She's going to have to talk to millions of Texans about her ideas, and about the stands she believes in, and there's no reason for her to rush into that right now when can build support, build infrastructure and build a war chest."
When Abbott launched his campaign back in July, he already had $20 million in the bank.
It's expected to grow even larger following the primary election when Republicans are no longer split among candidates.
"You have a lieutenant governor’s race and you have an attorney general’s race, you have all these other races. You have state rep races and other races that people are focused on,” Republican consultant Matt Mackowiak said. “There's just so much competition for folks' attention and for fundraising right now, it's kind of hard to break through that."
You can always count on both campaigns to continue their efforts to reach out to voters via social media throughout the holidays and into the New Year.