Friday, April 25, 2014

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Hops & Grain lets feedback inspire new brews

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Josh Hare never dreamed of owning his own brewery when he was growing up. He lived in a conservative household and beer was never really around.

After he became a teacher and moved to Boulder, Colo., he fell in love with how good beer brings people together.

The inspiration for new beers frequently comes from conversations in the tap room. Things customers request are a common starting point for a new brew.

Zoe, the company’s newest beer in a can, actually went through a small tap room run for customer feedback before it was released for year-round distribution.

Hare said part of what makes Hops & Grain Brewery beers unique is the aging process. The company acquires oak barrels used for aging whisky and wines to infuse their beers with those flavors.

“We know we got it right when we enjoy drinking it and when the people who come in our tap room enjoy thinking it,” Hare said.

Find out how Hops & Grain Brewery brings sustainability to their environment, community and craft beer in the video below.

TWC News: Hops & Grain lets feedback inspire new brews
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